Serious About Swimming

Speedo, a name synonymous with swimming yet widely perceived as functional, unstylish and only for serious swimmers. How to challenge this misconception and make the brand relevant for every type of swimmer, whilst not deflecting from their technical credentials among serious swimmers? ‘Serious About Swimming’, gave Speedo the platform to blow apart negative perceptions, but more importantly to show what they stand for, and to have some fun. Serious about stripes, sunsets, retro cuts.  Serious about feeling good – body confidence, in and out of the water. Serious about teaching people to swim and supporting every type of swimmer on their journey. Casting real swimmers and capturing real swim moments showcasing their best products, we delivered imagery and short bitesize films for social, with toolkits for the global audience across the physical retail and digital landscape.