Show Your Colours

Launching team colours of the new Fastskin suit under our new creative platform platform ‘Made For This’, we targeted the young club swimmer as the Olympics were in full flow. ‘Show Your Colours’ invited swimmers to choose their team and find their own unique style on the blocks. Whether an extrovert or a swimmer that focusses in on themselves pre-race, Fastskin has the right gear to match. An ambitious production – snuck in just before Covid hit – we ran a live event, bringing swim clubs, coaches and a live audience together. The colours found themselves onto faces, bodies and flags as the swimmers got themselves ready for the blocks. A strong graphic treatment and art direction that was designed to bring swimming credibly into the world of sports fashion for the younger, style conscious audience.