HbyHarris

Collaborating with Harris Elliott, prolific stylist and creative director to help launch his own label and a collection of premium accessories into stockists such as Browns, B-Store and Dover St Market. Inspired by science and nature these leather bags were made in England, with details and hardware referencing military outfitting. The brand needed to reflect Harris’ inspiration behind the collection as well as his own, unique style influences. The logo and graphic identity drew on his design inspirations and supported each unique piece in the collection with it’s own icon. The art direction – focussing on the silhouettes and textures, complimented by macro stills of petal and leaf structures and immersive layouts playing with scale and repetition. The identity was rolled out across business cards, tote bags for fashion week, a fold out lookbook and an immersive website. Made at Root / www.thisisroot.co.uk