This is our Habitat

Following acquisition by the Home Retail Group, Habitat had lost their way. Lacking the direction of founder Sir Terence Conran and an affinity with modern living, ‘This is our Habitat’ was a statement of intent from the brand to win back the hearts of it’s core audience. Going behind the closed doors, the campaign centered around lives that revolve around the sofa or kitchen table through an intriguing series of triptychs, panning out to reveal real life moments. It launched across key OOH sites in London and in lifestyle magazines.